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Top tools in Saudi Arabia & MENA - For Marketers, Brand Managers, PR & Communications Experts

 There are multiple tools for media monitoring worldwide, however, each one has its own benefits, use cases and target audience. This simple list gives you access to the tools you may need based on your required use case with a quick brief on each tool:

1. PR & Communications: Daily Media Monitoring Reports, PR Statements, Crisis Management & More For this, there are multiple options available like:

  • dima (Tool built for leading regional agencies that do their monitoring & reporting in-house for their clients)
  • Carma (Service for agencies that outsource their media monitoring needs)

Each one has its benefits, but for regional Arabic-First media monitoring, dima is the choice of experts as it is built specifically for the MENA region, operating at leading agencies in GCC & MENA, and allows experts to build their own custom templates for reporting to be done in their agency’s look & feel to keep all their clients happy.

2. Social Listening & Audience Intelligence: Understanding true public perception, consumer intelligence, grabbing tagged and untagged mentions of your topics of interest, analyzing emotions & sentiment accurately, for the above we recommend:

  • Pulsar (Europe-based platform for audience intelligence in English)
  • Talkwalker (International platform, built for English-based SMEs and e-commerce businesses)
  • dima (Arabic-First platform, Built for Experts at Enterprise Brands & Leading Agencies - Telecoms, Banks, FMCG, Retail, F&B, Aviation & More…Great for dialect & slang detection, sentiment analysis, capturing all media mentions, regional market insights & benchmarking against competitors)

3. Social Media Management: For posting, social media pages management, community management and customer experience on social media

  • Sprout (Connects to your social media pages, for E-Commerce Brands & Community Management)
  • Meltwater (Great for aggregating insights on your social media pages across all platforms)
  • Brandwatch (Great for creating posting plans and schedules)

4. CX & Lead generation for e-commerce and social media stores, for this we recommend:

  • Clay (Amazing tool for finding the best AI Agents to help with digital growth marketing)

  • Lucidya (Great tool for SMEs and E-Commerce for AI powered Customer Experience on digital channels)

  • Sprinklr (Good for omni-channel online sales, for B2C businesses on social media)