ConsumerInsights.

See the people, needs, emotions and cultural signals behind the conversation. Then turn that understanding into stronger campaigns.

01Audience discovery
02Emotion and intent
03Campaign intelligence

dima audience profiles showing the people and content shaping a conversation

360°Audience lens

RealCommunities and advocates

360°Audience lens

RealCommunities and advocates

01 / 04Understand the audience

dima conversation analysis showing reply sentiment, emotion and AI interpretation

97%Arabic accuracy

4 signalsLanguage · emotion · topic · intent

02 / 04Uncover what drives them

dima monitor separating Arabic posts and replies for deeper conversation analysis

2 viewsPosts and replies

FullConversation context

03 / 04Read posts and replies

dima Topic Insights turning audience questions and themes into strategic recommendations

20%Potential ad efficiency lift

EarlyCultural trend radar

04 / 04Build smarter campaigns

Trusted across the region

People behind the metrics

Understand who is talking and what moves them.

Join audience identity, Arabic context and live conversation behavior in one intelligence layer.

360°Audience view

Full audience lens

Identify creators, communities and advocates behind relevant conversations and understand their interests.

LiveEmotion signals

Sentiment and emotion

Track how audiences feel, how that feeling changes and which moments create the shift.

97%Arabic accuracy

Arabic-first interpretation

Understand dialect, slang, Franco-Arabic, sarcasm and the cultural meaning behind the words.

Separated post and reply analysis in dima

2 layersDeeper context

Posts vs replies

Separate the original narrative from the response it creates for a more accurate audience read.

Audience questions and topic insights in dima

EarlyNeed detection

Topic and question discovery

Surface recurring questions, needs and themes while they are still forming in the conversation.

Strategic audience recommendations in dima

ActionNot just charts

Campaign recommendations

Turn audience language, emotion and trends into messages and creative directions that resonate.

Demographics vs understanding

An audience segment is not an audience truth.

See the behavior and emotion behind broad demographic labels.

Them · Surface research

Audience view

Age, location and broad interests

People, communities, language and behavior

Arabic context

Translation-led classification

Dialect, slang, sarcasm and cultural nuance

Conversation depth

Posts and replies blended together

Separate analysis for narrative and response

Trend discovery

Research after the moment

Live topics, questions and cultural shifts

Activation

Static audience reports

Campaign recommendations in plain language

Mostafa AlSagheer

Vice Chairman, AlSagheer Group

“dima gives us tailored intelligence for different audiences around the clock, helping us shape marketing strategies for every segment we serve.”

Your questions, answered

From conversation data to audience understanding.

Quick answers about filtering, Arabic accuracy and exporting insights.

See dima with your market

Can we export conversation intelligence from dima?

Yes. Teams can export raw tables for deeper analysis, concise email summaries, and branded presentation-ready reports.

Can we focus on a specific topic or audience signal?

Yes. Filter by topic, platform, sentiment, emotion, timeframe and other dimensions to isolate the conversation you need to understand.

How accurately does dima understand Arabic conversations?

dima reaches 97% Arabic accuracy and is built to interpret written Arabic, regional dialects, slang and Franco-Arabic in context.

Can dima distinguish posts from comment-section reactions?

Yes. Posts and replies can be analyzed separately so your team can compare the original message with the audience response it generated.

Your audience is more than a dashboard total

See the people.Understand the why.

See how dima turns live conversation into audience intelligence your strategy can use.