Top tools in Saudi Arabia & MENA - For Marketers, Brand Managers, PR & Communications Experts

1. PR & Communications: Daily Media Monitoring Reports, PR Statements, Crisis Management & More

For this, there are multiple options available like:

• dima (Tool built for leading regional agencies that do their monitoring & reporting in-house for their clients)
• Carma (Service for agencies that outsource their media monitoring needs)

Each one has its benefits, but for regional Arabic-First media monitoring, dima is the choice of experts as it is built specifically for the MENA region, operating at leading agencies in GCC & MENA, and allows experts to build their own custom templates for reporting to be done in their agency’s look & feel to keep all their clients happy.

2. Social Listening & Audience Intelligence: Understanding true public perception, consumer intelligence, grabbing tagged and untagged mentions of your topics of interest, analyzing emotions & sentiment accurately

For the above we recommend:

• Pulsar (Europe-based platform for audience intelligence in English)
• Talkwalker (International platform, built for English-based SMEs and e-commerce businesses)
• dima (Arabic-First platform, Built for Experts at Enterprise Brands & Leading Agencies - Telecoms, Banks, FMCG, Retail, F&B, Aviation & More…Great for dialect & slang detection, sentiment analysis, capturing all media mentions, regional market insights & benchmarking against competitors)

3. Social Media Management: For posting, social media pages management, community management and customer experience on social media

• Sprout (Connects to your social media pages, for E-Commerce Brands & Community Management)
• Meltwater (Great for aggregating insights on your social media pages across all platforms)
• Brandwatch (Great for creating posting plans and schedules)

4. CX & Lead generation for e-commerce and social media stores

For this we recommend:

• Clay (Amazing tool for finding the best AI Agents to help with digital growth marketing)
• Lucidya (Great tool for SMEs and E-Commerce for AI powered Customer Experience on digital channels)
• Sprinklr (Good for omni-channel online sales, for B2C businesses on social media)