A day in the life of a media monitoring expert - Salma

Hey I’m Salma, a media monitoring expert with 5+ years of experience across multiple leading agencies handling clients from a variety of industries and geographies with a specific focus on UAE, Saudi Arabia, Oman & Egypt…

Everyday I have to prepare daily monitoring reports highlighting key mentions of my clients, important industry news as well as key competitor news for each of my clients…Some of them require this report in an email newsletter template, others get it in pdf format…My day starts by reading and analyzing information on print publications to get snippets from important regional print publications like (Oman Daily Observer, UAE Times, Saudi Arabia Times & Al Masry Al Youm), then searching online for relevant online news articles, all while analyzing KPIs for each news piece, determining things like sentiment…And sometimes clients like to include a translation of the pieces in Arabic to be understood by top management executives who are english speakers…

My day involves crisis management as well, so sometimes we see articles in tier 3 news pieces attacking one of our clients for employee breach, or a comment by the CEO, I need to capture this as soon as it happens and put out a crisis management plan…

At the end of each month I need to sum up all the engagement we got the client across different media platforms (Traditional & Social) and provide a coverage report for the month analyzing thousands of news pieces…

By now you probably think I have an army with me doing all this heavy-lifting, I don’t…I just have dima, a copilot dedicated to my daily work that does all the mundane tasks and repetitive work like preparing my templates, analyzing article KPIs, alerting me for potential crises and summarizing & translating news making my life easier and allowing me to handle all these clients with different geographies and industries…