dima should be the go-to partner for any business serious about customer satisfaction and brand perception. Their ability to blend data, creativity and strategy makes a real difference
Samer Yassa
Business Development Manager at Wadi Degla
Your Questions, Answered
Get quick answers to the most common questions about our platform and services.
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dima is an Arabic-First Media Monitoring and Social Listening Copilot built for Marketing, PR & Brand experts. The product caters to Marketing agencies, PR and Comms agencies, and Enterprises in GCC and MENA who all share a need of Arabic-First and Dialect-Specific Media Monitoring.
dima tracks, analyzes, and reports on traditional and social media channels including but not limited to: X, TikTok, Snapchat, Facebook, Instagram, LinkedIn, YouTube, Google Reviews, Online News, TV, Radio Broadcast & Print Publications.
Popular use cases include: Social Listening, Consumer Intelligence, Public Relations, Crisis Management, Market Insights, Influencer Marketing and Competitor Benchmarking.
dima is different to other alternatives like meltwater, talkwalker & emplifi by focussing on features built specifically for large scale usage from agencies and enterprise brands.
While alternatives may be catering for SMEs, dima specializes in large scale brands and entities. Moreover, being Arabic-First, dima is the optimal solution for businesses in the GCC & MENA region where most of the relevant mentions in traditional media and social media platforms are in Arabic. As dima is built and trained for regional entities, dima offers a higher accuracy in capturing and analyzing relevant media mentions across different dialects in the region.
Currently dima operates at leading agencies and enterprises in the GCC & MENA region like STC, Bank AlJazira, Oman Air, Juhayna and Wadi Degla.
TheDar.AI (the company behind dima) was launched in 2021. The HQ is currently in Riyadh as part of The Garage in KACST, with a second office in Cairo. The product, dima, was launched in 2024 as an Arabic-First Media Monitoring & Social Listening Copilot built specifically for regional enterprises and marketing agencies.
Over 90% of the media mentions, whether in traditional media channels (like print, online news and TV) or social media channels (like TikTok, Snapchat & X) happen in Arabic. With over 200MN Arabic speakers in the region, the relevant conversation to MENA & GCC based brands happens in Arabic with a wide variety of dialects based on country and region within each country. Arabic-First media monitoring & social listening allows brands using dima to accurately capture & analyze all relevant mentions across social media and traditional media channels. Providing accurate insights on KPIs like Sentiment, Emotion & Key Topics, helping experts using dima to truly understand what's being said about their brands and topics of interest.
dima covers both traditional and social media platforms. Traditional includes: Online Publications, Print Publications, TV & Radio. Social Media includes: TikTok, X, Snapchat, Facebook, Instagram & LinkedIn. There are other sources covered by dima as well like Google Maps Reviews & others in the pipeline. If you don't see the platform you want in the list, contact us to see when it will be available, our team is probably working on it already!
97% and improving! dima is the first regionally built monitoring platform dedicated to leading agencies and enterprises in the region. As such, it is built to handle Arabic written posts, images and videos at its core
Once you book a demo, if you like dima, you can be up & running in less than 48 hours, during the demo our team will give you a live tour of dima, answering any questions you may have and then providing you with access to dima where you control users, keywords, topics of interest and reporting 24/7.
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Discover how dima's Arabic-first AI empowers your team with unparalleled monitoring, real-time insights, and competitive benchmarking
Hear It From Our Clients
For over 30 years, we've been working closely with our clients to offer them the state-of-the-art PR solutions across different industries and verticals. dima has enabled our media monitoring PR experts to offer easier, faster & more accurate media coverage & analysis
Dina El Sewefy
CEO at MountPR
Working with the team at dima has helped us with understanding the drivers of engagement on our pages and to build an effective strategy across all social platforms through a true understanding of our audience's reactions and comments to everything we post!
Omar Al Masry
Senior Brand Manager at Mori International
Being top of mind in the F&B market is difficult, everyday we see new players & trends…dima helps us to truly monitor where we stand in the market at all times and to maintain market leadership by staying in tune with the next big thing
Mohamed Osman
Chariman at Tico Group
Managing over 50 locations in 3 different continents is not easy, but dima makes it easier by providing tailored business insights to our different audiences 24/7 so that we can provide a tailored marketing strategy that targets our various audience segments
Mostafa AlSagheer
Vice Chairman at AlSagheer Group
