How a leading Saudi bank increased campaign engagement by over 80% with deeper audience and competitor intelligence from dima
Campaign Metrics Revealed Performance, but Not the Reasons Behind It
The bank’s existing marketing tools measured impressions, reach, likes and other surface-level metrics. However, these numbers could show what happened without explaining why a campaign succeeded or which elements resonated most with customers. When management requested deeper analysis of comments, sentiment, campaign hashtags, memes and organic user-generated content, the digital marketing team lacked the qualitative intelligence needed to provide clear answers.
Understanding Customer Response Through Deeper Campaign Analysis
With dima, the bank moved beyond performance numbers to understand the audience reactions behind them. Comment and sentiment analysis revealed how customers perceived each campaign, while user-generated content showed which messages, ideas and creative elements generated the strongest response. This gave the team a more complete understanding of campaign performance and turned customer reactions into actionable recommendations for future content.
From Competitive Benchmarking to Stronger Campaign Performance
dima enabled the bank to compare its campaigns with competitors, evaluate differences in audience response and identify ideas that resonated across the market. These insights helped the team refine its campaigns and contributed to an increase of more than 80% in engagement. Campaign-specific and monthly reports now guide the bank’s brand-generated content strategy and positioning, helping the digital marketing team strengthen future campaigns and maintain its competitive edge.
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