How to Measure What Your Campaign Actually Did in Saudi Arabia (in Arabic)

Reach and impressions tell you how loud you were, not what people felt, what they said, or whether you won the conversation against the brand next to you on the shelf. And in Saudi Arabia most of that answer is written in Arabic: dialect, slang, and Franco-Arabic, in comments and quote-tweets and reviews your reporting tool may never have read correctly.

Here is a practical way to measure the real impact of a campaign or promotion, not just its volume.

1. Start with share of voice, not your mentions alone

A rising mention count feels like success until you see that a competitor rose faster. Measure your share of the category conversation over the campaign window, against your named rivals, so "we got more mentions" becomes "we won, or lost, the week." This is where competitor analysis and social monitoring meet.

2. Separate sentiment from emotion

How people feel about your campaign and the emotion driving it are two different signals. A promotion can lift positive sentiment while quietly stirring frustration about stock or delivery. Read both, and keep them distinct, so you know not just the score but the reason behind it.

3. Track the drivers, not just the totals

Break the conversation into what people actually talked about: price, the offer itself, product quality, availability, service, delivery. That is the difference between "sentiment dipped" and "sentiment dipped because the offer sold out in two hours and people felt misled."

4. Capture the mentions that do not tag you

Much of the honest conversation never tags the official company handle, misspells the name, or writes it in Franco-Arabic. If your measurement only counts clean, tagged mentions, you are measuring the quiet part of the room. Full coverage of tagged, untagged, and misspelled mentions is what makes the number trustworthy.

5. Compare against a real baseline

A campaign result means nothing without the normal week before it. Set a pre-campaign baseline for volume, share of voice, and sentiment, then read the lift against it, by market and in the dialect your customers actually use.

What actually decides it

You can buy reach anywhere. What you cannot fake is an accurate read of what the campaign did to the conversation, and in Saudi Arabia that read is only as good as the tool's Arabic. When dialect, slang, and Franco-Arabic are captured across tagged, untagged, and misspelled mentions, your post-campaign report reflects the real market rather than the fraction your tool could parse. That accuracy is the specific problem dima was built to solve.

If you measured your last campaign again tomorrow, in Arabic, would the result still say what your dashboard said?

Ready to measure your next Saudi campaign by what people actually said, in Arabic?