How to create a trendy product? Market surveying & consumer insights on Social Media - In Omar’s Perspective - A Brand Manager at an Enterprise Brand

My struggle was usually that these market surveys are handled by third parties who do not get sample sizes relevant to our actual audience…So the market research would say something like “The product pricing is good but a lot of people think it tastes too bitter”, but then a friend texts me viral posts on TikTok showing our product being categorized as a luxury product which kind of debunks the good pricing theory…So again these sample people who take these surveys aren’t our real customers…

To solve this problem I started searching for tools online that can help with Social Listening, and can understand true public perception from our customers who were multi-lingual and pre-dominantly Arabic speaking…Couldn’t find much except the usual global names, until i came across a up & coming Saudi startup that was probably reading my mind when they were developing their product, dima…

dima helped me detect any mentions across all social media platforms (TikTok, Facebook, X, YouTube & Instagram), categorize them in the right topic (review, price issue, quality recommendation) as well as accurately measuring sentiment and emotion of the user…It also helped us a lot with understanding where we sit within the market with helpful insights that we used in our next product development cycle…

So, now I don’t rely on third party random market surveys, or global tools that miss important mentions or misanalyze them, I just depend on a regionally grown tool with a focus on our markets in GCC & MENA, that simply is dima.