How to create a trendy product? In Omar’s Perspective

The Problem with Traditional Market Research

My struggle was usually that these market surveys are handled by third parties who do not get sample sizes relevant to our actual audience. So the market research would say something like “The product pricing is good but a lot of people think it tastes too bitter”, but then a friend texts me viral posts on TikTok showing our product being categorized as a luxury product which kind of debunks the good pricing theory. So again these sample people who take these surveys aren’t our real customers…

Searching for a Better Solution

To solve this problem I started searching for tools online that can help with Social Listening, and can understand true public perception from our customers who were multi-lingual and pre-dominantly Arabic speaking…Couldn’t find much except the usual global names, until i came across a up & coming Saudi startup that was probably reading my mind when they were developing their product, dima…

How dima Changed the Game

dima helped me:

• Detect any mentions across all social media platforms (TikTok, Facebook, X, YouTube & Instagram)
• Categorize mentions in the right topic (review, price issue, quality recommendation)
• Accurately measure sentiment and emotion of the user
• Understand where we sit within the market with helpful insights that we used in our next product development cycle

A Smarter Way to Understand the Market

So, now I don’t rely on third party random market surveys, or global tools that miss important mentions or misanalyze them, I just depend on a regionally grown tool with a focus on our markets in GCC & MENA, that simply is dima.