DIMA BLOGS

How technology & online tools can help with your media monitoring strategy and reporting

If you send any online news article to ChatGPT, Gemini or LLM (AI), it can read, summarize & translate the contents of this news piece on your behalf. Even though this sounds ideal when preparing daily media monitoring & coverage reports, there is still a lot of manual work and inefficiencies involved in calculating KPIs like IMPRESSIONS, AD VALUE, PR VALUE, Accurate sentiment & more…

Moreover, you might be sending these monitoring reports to your clients as emails, powerpoint, pdf or even excel files with your brand’s name and custom template...You might think that there is no tool out there built specifically for this, a customizable tool built for PR, Communications & Media Monitoring Experts, that is also regionally based and is as good in Arabic analysis as it is in English…

There is! A Saudi-built tool dima, that is built by experts specifically for experts looking to enhance their daily, weekly & monthly reports with insights and customizable templates tailored to each of their clients and brands…dima works with agencies across GCC & MENA serving their experts in providing top-notch reporting for enterprise clients as well as governmental agencies…To join the 250+ leading agency experts currently using dima as you read this… Book your free personalized demo today