Can you predict potential PR crises before they even happen? Can you find negative posts on social media before they go viral?

The Challenge of Detecting Negative Mentions

Cleverly, marketers & PR professionals have developed great methods for dealing with negative reviews, rude customer feedback, or brand attacks in mainstream media or social media platforms. Yet strategies for crisis management & handling negative feedback in general or start from detecting the mention, post or article in question. Did I happen to state that 98% of untagged mentions and articles in third tier mainstream media go undetected, and that most professionals are only able to detect and analyze these negative media mentions when they go viral on Facebook, X, Instagram or TikTok.

Why This Is a Bigger Problem in MENA

Or when they are picked by tier 1 sources in traditional media sources like CNN, Reuters & Bloomberg…What’s worse is that in our region (MENA & GCC) most of the tier 1 sources and posts on social media are even tougher to find and analyze…

The Solution

This is exactly why we created dima…Book your demo today to see how dima helps PR professionals, Communication experts & brand managers easily detect, analyze and respond to negative media mentions across traditional & social media platforms (with no missing mentions whether tagged or untagged or from a tier 3 source that no one knows or a tiered 1 source like khaleejitimes…