How a leading Saudi telecom operator achieved 100% coverage and detected competitor package updates 10x faster with dima
Struggling to Keep Pace with Competitor Package Changes
For a leading Saudi telecom operator, tracking competitor activity across thousands of packages and SKU categories was a constant challenge. Market intelligence depended heavily on offline sources, causing updates on packages, prices, advertisements and promotions to arrive days or sometimes weeks after competitors had made their moves. This delay limited the team’s ability to understand which packages competitors were prioritizing, how their commercial focus was shifting and what action was required to maintain the operator’s competitive position.
Adopting dima and Achieving Complete Market Coverage
With dima, the operator transformed its market monitoring process. Coverage expanded to more than 3,000 SKUs, giving the market intelligence team a complete and continuously updated view of competitor packages, pricing activity, offers and promotional focus. With 15-minute data latency and no missed updates, dima notified the team whenever a competitor introduced a new offer, discount or package change. This replaced fragmented offline reporting with structured intelligence delivered while market developments were still unfolding.
From Delayed Reporting to Real-Time Market Decisions
dima’s impact was measurable. Package-update detection became 10x faster, coverage reached 100% across more than 3,000 SKUs and decision-making on market and package changes became 3x faster. Beyond that, dima helped the operator understand its share of voice and social media presence compared with competitors. By connecting competitor activity with market communication, the team gained the clarity and speed needed to react in real time, strengthen its visibility and maintain its competitive edge.
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