Case Study Category: Use Cases

Surface-Level Metrics Miss the Full Picture

On June 16, one client’s post ranked among the top three most engaging of the day. Despite over 700 views on X, the number of comments was low. With dima’s sentiment analysis, the agency uncovered a strong negative impression beneath the surface. This proved that relying only on likes, shares, and comments is misleading, and deeper sentiment insights are essential to understand true audience reactions

Detecting Crises Before They Escalate

On June 2, a technical issue spread rapidly across multiple influential sources. dima’s real-time monitoring revealed a sharp increase in audience emotions such as fear and anxiety, showing how quickly public sentiment can shift during crises. Early detection gave the agency the ability to alert the client immediately, helping them respond before the situation spiraled further.

Turning Raw Data Into Insights

By June 9, dima’s sentiment breakdown showed a mix of audience emotions: 20% joy, 40% fear, and 40% anticipation. The agency drilled into the “Fear” segment to review individual posts, confirming dima’s accuracy in Arabic sentiment analysis. Anger linked to outages and fees was flagged early, and multilingual coverage extended findings across Arabic, English, and Spanish. Frequent words analysis also uncovered unexpected brand connections, while topic tracking highlighted daily conversations about outages and feature requests. Together, these insights equipped the client to address real user concerns, improve services, and strengthen communication with their audience.

The most famous boxing event worldwide in 2025

On August 27, the event witnessed peak enthusiasm and positive engagement from the audience, with a 90% positive sentiment rate and 93% excitement level. Prominent names like Ring Magazine and Turki Al Sheikh led the coverage, achieving over 50 million views and 170 million interactions worldwide.

How the Canelo vs. Crawford fight became a digital phenomenon?

The Canelo vs. Crawford fight became a true digital phenomenon, extending far beyond the ring to generate unprecedented global impact. Unlike other major sporting events, the fight’s reach was not fueled by paid advertising campaigns but rather by authentic audience engagement and extensive media coverage. With over 170 million interactions across more than 7,500 global posts, billions of impressions from unpaid content, and over 500 million digital and social media coverage views, the event surpassed every expectation. Its success was not only due to the magnitude of the fight itself, but also because it sparked genuine conversations and inspired highly impactful organic content across platforms, all without paid promotion

Global Impact and Public Engagement

In one of the most thrilling matchups boxing has ever seen, the audience became more than just spectators, they were part of the story. Passionate fans showed immense anticipation for the outcome, heightened by the unpredictability of the fight. Prominent sports and media voices amplified this excitement, with Ring Magazine and His Highness Turki Al Sheikh providing influential coverage and support. Excitement was undeniable: 86% of fans expressed high anticipation, and social media platforms captured more than 50 million views. Despite being announced less than two weeks before the scheduled date, the fight was widely described as ‘the greatest fight in boxing history.’ The event dominated global sports and media conversations, driven by audience enthusiasm and reach of influential voices.

Sentiment analysis, impressions tracking, and trend monitoring

In the lead-up to the fight, anticipation and engagement reached record highs, peaking on August 27, 2025. Sentiment analysis revealed that the majority of audience reactions were positive or neutral, with no major waves of criticism, highlighting the widespread acceptance of the event. This reflected the fight’s favorable reception and its status as a landmark sporting moment. Given the vast amount of data surrounding the event, advanced analytical tools became critical to distill insights, track audience behavior, and surface frequently asked questions that shaped the main narratives. dima revealed an 86% anticipation rate over three months, more than 500 million followers reached, and 170 million interactions across event-related content. These insights provided clarity to understand audience behavior in real time and offered data-driven recommendations to strengthen future sports campaigns by building on authentic, audience-driven excitement.